The expansion of the Colombian cafe chain in Korea comes soon after coffee producers and industry experts from 32 countries, including Guatemala, Honduras and Costa Rica, joined the 13th cafe show held from Nov. Pinilla expressed hope that more Juan Valdes coffee shops open in other parts of the country, so that more Koreans can enjoy the flavor and taste of Colombian coffee. "Colombian coffee and culture will have stronger presence in Korea," he said. The opening of the second franchise store comes just months after the first flagship store opened in Seoul in March.Īmbassador Pinilla was excited about the opening of the second Colombian coffee shop, calling it "a major event" for Colombian coffee producers.ĭuring a speech at the opening ceremony, Pinilla thanked those who were involved in the decision to open the second store. 12, Colombian Ambassador to Korea Tito Saul Pinilla attended the opening ceremony for the second branch of the Juan Valdez coffee shop selling premium Colombian coffee at the Lotte Premium Outlet in Gwangmyeong, Gyeonggi Province. They are ratcheting up efforts to promote their products aggressively in the Korean market. The potential for growth in the Korean market has motivated diplomats from countries which rely heavily on coffee exports as a source of national income.
Currently Korea is the world's 30th-largest coffee consuming country, according to the National Coffee Association of the United States. Some coffee experts predict that Korea will be one of the top 10 coffee consuming nations in the near future. Competition heats up as shift underway in coffeee marketįor coffee producers, Korea is an attractive market as coffee consumption here has been sharply growing over the past decade.
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